Outcome 7: A Diverse Economy



Tairāwhiti’s economy is diverse with inclusive and sustainable growth. World class facilities, service and experiences are available here. The region supports entrepreneurship, innovation and uptake of emerging technologies. Our people are engaged in high value employment.  Inclusive economic growth leads to a higher standard of living for the whole community. Higher wages and salaries mean our communities are supported to realise better wellbeing outcomes. 


  • To realise the growth opportunities for the region, we need to look at innovative ways to activate the current population through appropriate training and education. 
  • We can increase productivity by investing in automation, bigger machinery, IT systems and a focus on value add. 
  • Expand the current tertiary education offering to fill  skill shortages – known skill shortages include Te Ao  Māori, technology, finance, strategy, trades, resource  management, and sales and marketing. 
  • Moving towards higher value industry and economic diversification are identified goals for the regional economy such as adding value to the tourism industry, forestry, higher value crops such as kiwifruit and apples and the growth of horticulture further up the coast. 
  • Exploring efficient commercial and domestic water use, transitioning to more dry cropping and exploring surface water storage opportunities. 
  • Diversify business and commercial opportunities by supporting the growth of local operators and Maori business.    


By 2050: 

  • Gisborne city is New Zealand’s tech hub 
  • Small businesses get BIG here 
  • Tairāwhiti provides a world class, authentic tourism experience 
  • We have a nationally renowned tertiary organisation 
  • We have no unemployment-everyone is supported to work 
  • We have all of the required skills for our local industries to succeed    

 Submissions close Friday 18 October 5pm